Switch On – Digital
Victorian State Government,
Dept of State Development,Business & Innovation
Commotion developed the initial IA, UX design and wireframes for the Switch On website, taking prototypes into user-testing research to inform further refinement and development.
The final website was built and delivered in collaboration with a preferred web development team, with Commotion co-ordinating all content creation and content management for the launch phase, including the re-design and production of the ‘Appliance Calculator’ and ‘Energy Calculator’ interactive tools.
The second phase of the website saw Commotion provide UX design, user testing and visual assets for the introduction of the ‘Flexible Pricing Profiler’ and ‘My Power Planner’ online tools to the Switch On platform.
With significant changes occurring to Victoria’s energy sector in 2013/14, Commotion was most recently commissioned to refresh the site, auditing, updating and simplifying site navigation and content.
The visibility of a further developed My Power Planner comparator tool was greatly enhanced so as to make it the main feature of the site, aligning its prominence with the launch of a mixed media campaign informing Victorians of the potential saving benefits of using Victoria’s only independent price comparator tool that allows users to compare electricity retail plans and potentially find a better offer.