Switch On – Brand name and Identity

Victorian State Government, 
Dept of State Development, Business & Innovation


In response to the changing Victorian electricity sector including the introduction of smart meter technology and changing price structures, in 2012 the Victorian Government green lit the development of a comprehensive ‘one stop’ online resource to assist Victorians to remain informed of the changes taking place in the market and empowering them with information to minimise their electricity bills.

Commotion created the ‘Switch On -Take Charge of Your Power Bill’ brand name, positioning line and brand identity, all of which were rubber-stamped by an enthusiastic research response.

Commotion also undertook the design lead on all associated brand assets and collateral, including the development of a cross-cultural icon language, and the creation of the My Power Planner sub-brand.