Switch On – Advertising Campaigns
Victorian State Government,
Dept of State Development, Business & Innovation
Since 2012, Commotion has worked closely with the DSDBI team in the ongoing strategic development, research, creative development, production and despatch of all digital, broadcast and press advertising directing Victorians to the website.
The launch campaign started the conversation about energy efficiency and managing energy bills, and placed the Government in frame as a credible, independent source of information. Subsequent phases introduced the concept of flexible electricity pricing (a key consumer benefit of smart meters), and provided information and tools to assist consumers to make the best choice for their needs. This included the introduction of ‘My Power Planner’, a price comparator tool that allows users to compare electricity retail plans and potentially find a better offer.
Below the line activity supporting the mainstream campaign work includes all printed fact sheets, FAQ and brochure collateral.