A gig to promote the world’s best beers
From an ad in the printed guide to digital advertising across the GABS Fest, Winning Tastes and Time Out websites, Commotion created an eye catching campaign to drive awareness of the sensational Winning Tastes Australian International Beer Awards (AIBA) activation at the 2018 Melbourne GABS Fest, staged under the dome at Victoria's Royal Exhibition Building in Carlton.
To create campaign continuity, the activation itself featured a giant graphic of the hero visual - and a bevvy of the world's top beers, as awarded only two nights previously, for the tasting pleasure of GABS Fest punters!
A Royal Agricultural Society of Victoria (RASV) award program, the AIBA's are the biggest annual beer awards in the world, and attract entries from all around the globe, with an AIBA medal highly sought after by brewers worldwide.
The RASV's digital 'Winning Tastes' platform not only connects beer lovers with details of all AIBA winners, but with the winners from all RASV epicure awards programs, including the Royal Melbourne Wine Awards, Australian Food Awards, Australian International Coffee Awards and the Australian Distilled Spirits Awards.