Creating an appetite for award-winning produce.
Presented each year in early October, the Australian Food Awards (AFA) acknowledge the best and most innovative in Australia's world-leading Food & Drink industry.
Commotion developed the new AFA brand identity to not only reflect the contemporary and aspirational nature of the highly regarded awards program, but to stand out at point of sale, on packaging and across promotional marketing collateral.
From medal artwork to social media posts to wobblers, tent cards and display certificates, the creation of a suite of 'Winner's Assets' was a major consideration in developing the identity.
The uptake of these assets by winning producers has been growing year upon year, with AFA accreditation driving increased appetite appeal for retailers and customers alike.