Australian International Beer Awards
2010 – Present
The Australian International Beer Awards stand alone as the largest annual competition of their kind in the world, attracting over 1600 entries each year from local and international breweries.
AIBA required a fresh, engaging identity that communicated ‘beer’ and the global prestige behind the event; while retaining synergy with the family of internationally recognised awards programs it sits amongst.
Conducting collaborative brand strategy workshops to both define the mission, essence and values of the AIBA brand, and to identify the aesthetics that spoke authentically to the industry, Commotion developed an all new brand identity and corresponding brand applications that immediately elevated the AIBA program to its rightful place as the world’s most pre-eminent beer industry program.
From awards and medals, to point of sale and digital accreditation, ‘Call For Entry’ campaigns to Event design and livery, Commotion has developed and produced AIBA collateral across print, digital, press, publications, display and environmental.